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Our Company

Boat Lover’s Towel is part of the CleanTools family-owned business. Founded in 1977, CleanTools is most recognized for its flagship product, The Absorber®, known for its ability to easily absorb liquids without leaving any residue or fibers behind. Originally used almost exclusively in the automotive market, additional consumer and professional uses for The Absorber have surfaced.

As word of its benefits grew, The Absorber gained prominence in the boating and yachting world. This amazing towel is handy for fast yet thorough wipe-downs of dew, spills, splashes, waves and swimmers. Today, professional and recreational boaters on lakes and oceans around the world rely on The Absorber. We have tailored our long trusted product line to offer them directly to boat lovers around the world.

The CleanTools Promise

Our promise lies in our commitment to:

  • Quality
  • Customer Satisfaction
  • Collaboration
  • Diligence
  • Integrity
  • Community

We are proud to offer high-quality products that perform superbly and offer great value. We continually strive to understand the needs and desires of our customers, both consumers and distribution partners, and our goal is to meet or exceed their expectations.

We endeavor to be honest, ethical and fair in everything we do. We lead by example and attempt to do the right thing every time. Because of our values and strong family foundations, we actively engage, serve and give back to our communities.